About Us

The hands behind the work

Wafa Kamal

Founder Master PMU Trainer Global Speaker & Judge

With over 15 years in the beauty industry, Wafa Kamal is an internationally recognised Master PMU Trainer, global speaker, and judge at PMU conferences and competitions across Europe, Asia and the Middle East.

An award-winning artist known for her natural-effect work, Wafa believes beauty is individual. Every brow, every lip, every line is mapped to the face it belongs to — never to a template.

Her philosophy shapes everything at Sugar Beauty Lounge: celebrate each person's unique features while bringing out their most beautiful version.

Enhance, never alter.

The principle behind every consultation, every pigment choice and every healed result that leaves the lounge.

Founder
Sugar Beauty Lounge
Years in the industry
15+
Certified trainer
Master PMU
Europe · Asia · Middle East
3 Regions
Natural-effect artistry
Award Winning

Our Story

Where Beauty
Feels Like Home

Jeddah · Kingdom of Saudi Arabia

In the heart of Jeddah, Sugar Beauty Lounge is a luxury destination devoted to enhancing natural beauty through premium aesthetic treatments and truly personal care. With over 15 years of expertise, our founder and Master PMU Artist brings precision and artistry to every detail — so every client leaves with results that feel effortlessly, unmistakably their own.

Why Choose Us

Our Mission & Vision

Enhance what is uniquely yours.

Two commitments hold the lounge together — how we work today, and where we are taking the beauty experience next.

Mission

At Sugar Beauty Lounge, our mission is to elevate the beauty experience through exceptional expertise, advanced techniques and personalised care.

We are committed to enhancing natural beauty, celebrating individuality and creating results that feel authentic to every client — while delivering an experience defined by luxury, precision and excellence.

Enhance what is uniquely yours.

Vision

Founded by Wafa Kamal, Sugar Beauty Lounge was created from a vision to redefine the beauty experience through luxury, expertise and individuality.

Every treatment is designed to enhance what is naturally yours — never to change who you are. From advanced beauty techniques to personalised care, this is a place where your unique beauty is celebrated.

Understood, refined and celebrated.